STRATEGIC BRAND DEVELOPMENT

for AMBITIOUS ENTREPRENEURS

We blend strategy and creativity to help you build a distinct, memorable, and elevated brand- a brand that has clarity, consistency, and is customer-focused.

Our services were designed to help you to define your brand and its narrative and successfully manage customers’ needs, emotional responses, and the competitive environment.

We implement our signature Four Pillars of Branding Framework in your business to help you build your brand with clarity and confidence.

RESEARCH

Your business must solve a problem for a specific target audience. Through research and tools such as competitive analyses, brand audits, and brand mapping we’ll help you gain clarity about your ideal client’s wants and needs so you can master the market.

STRATEGY

Let’s work with you to develop the DNA of your brand. We’ll define your brand in clear, functional terms to drive your ideal client to action. We will then develop a roadmap to transform your business into a powerhouse brand customers adore.

NARRATIVE

You need to verbally express your brand strategy. We’ll develop a messaging framework that communicates a clear, consistent, and cohesive narrative. Let’s help you clarify your brand’s promise, communicate its personality, and its story.

DESIGN

We’ll design the visual representation of your brand strategy that highlights your brilliance and distinguishes your brand. Let us style your brand with a logo, colour palette, typography, stationery, and a website that truly brings your strategy to life.

Learn how to implement our branding framework to stand out, make an impact, and attract your dream clients.

Sign up below to view the free training.

Our Signature Services

BRAND CLARITY CALL

What makes you unique? What’s your story? Where do you fit in this crowded entrepreneurial world? What magic do you bring to your customers?

Work with us one on one to gain crystal clear clarity about your business.

We’ll take a critical look at your current operations and work towards creating an elevated brand experience.

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BRAND DEVELOPMENT COACHING

Let’s take a deep dive into the heart of your business and build your brand strategy from the ground up.

By the end of our three months together, you’ll gain clarity about your business’ trajectory. We’ll create a complete audience profile, master the competition, tap into your brand’s personality, and develop a framework that communicates your brand’s message to enchant its audience.

You leave with a complete roadmap that positions your business as your ideal client’s only choice.

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BRAND & WEB DESIGN

Our brand design package blends strategy with creativity to deliver a digital experience that will enchant your audience and increase your bottom line.

At The Information Inn, we believe that cohesive design and effective messaging are critical to building a successful brand. Our strategic brand and website design service was created to help your business grow and succeed in the digital world.

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Your Consultant

Hey, I’m Christa, the founder of The Information Inn, and I’m on a mission to help entrepreneurs build the business they’ve always dreamt about. I want to help your business reach its full potential.

Before embarking on my entrepreneurial journey, I was a Research Assistant at The University of The West Indies, St Augustine Campus. My work as a researcher has been published in the Journal of Destination Marketing and Management and the Encyclopedia of Tourism.

I love research; probably because I am a natural problem solver. The best part about research, to me, is the ability to apply it to real-world problems like branding and entrepreneurship.

I am also a creative person. I love seeing ideas come to life. This is why I love what I do. I love the fact that entrepreneurs have such huge ideas. It’s my role as your consultant to find the best way to turn those grand ideas into reality.

I want you to know that you’re in control of your business. With the right strategy and seamless execution, you can create a business that truly makes you proud.

Let’s Connect on Instagram

@theinfo_inn

What Our Clients Are Saying

“I am a bit of an introvert. Being a member of Christa’s Brand Mastery Membership has allowed me to come out of my shell a little. The classes were informative, intimate, and flexible. I also enjoyed the engagement with like-minded individuals who were able to share experiences and offer solutions. Christa reminded me that “I am my brand”, and in order to gain my audience’s trust I needed to do just to just that “be my brand.” This was an eye-opener for me since while I am passionate about what I do, I seemed to have missed that very important marker. Christa has great attention to detail and will guide accordingly. Thanks to Christa and The Brand Mastery Membership, I am now making strides moving forward. Forever grateful.”

Camille- Business Owner

What Our Clients Are Saying

“I signed up for The Brand Mastery Membership during an abrupt career transition. I wanted to step out of my complacent zone and “learn” again. I stumbled upon The Info Inn while looking for someone to help me with a logo for my side hustle that became my main source of income when I ventured into entrepreneurship. I joined one LIVE with Christa and signed up thereafter. She gave me the structure I needed and the vision for a business model even though it’s a “small business” in an online space. Her classes are intimate and her patience for my tiring questions is unwavering! Needless to say, 6 months later, a logo is the least of my worries and I have returning customers and gained a few new ones!”

Dayna-Entrepreneur

What Our Clients Are Saying

“When I first started creating content for Sustainabelle, I did not put much thought into the visuals. However, The Information Inn crafted a captivating visual identity that perfectly represents the look I wanted for Sustainabelle. Now, I feel excited to create content! Sustainabelle’s new aesthetic is attracting a larger audience and I have already been approached for networking and funding opportunities.

Thank you Christa for your help!”

Chantal, Founder of Sustainabelle

What Our Clients Are Saying

“There are factors of creating my brand and business that I had not yet even considered that Christa made me aware of. I went from simply wanting a logo and website for my business, to creating a brand and brand identity. She made me think about what my company could be in the long term. She made me consider my clients and how I can share aspects of myself both as an individual and professional with them before they even met me. The experience was truly a collaborative one and it felt so good to see me, my words, my sentiments come to life better than I even imagined in my mind.

I told her what I wanted to convey and the end result far exceeded my expectations!! Everyone loves my logo, brand colours and website and I very happily and excitedly tell them about Christa and the Information Inn!”

J’elle Valdez, Managing Director of Equilibre Counselling and Consulting Services Ltd

What Our Clients Are Saying

“Christa is best described as a patient professional. She ensures her client is fully satisfied and in this line of business that is simply golden. Creative, meticulous and dedicated to her trade- I highly recommend her!”

Lou-Ann Baptiste, Attorney-at-Law

What Our Clients Are Saying

“Maintaining high-standards of professionalism is extremely important to me. A good working relationship is as important.

That’s exactly what I experienced with Christa. She understood my vision and the needs of my clientele. Christa designed a product that I am quite proud of. Added to this, during the course of our working relationship she patiently answered my questions and provided timely responses. Expert Edits Company Limited is honoured to have contracted her services.

If you’re looking for professionalism, choose The Information Inn.

If you looking for professionalism AND quality service, choose The Information Inn.”

Ms. Alana Smith, Founder/Managing Director, Expert Edits Company Limited

What Our Clients Are Saying

“My brand’s tagline is, ‘we take the guessing out of where each piece fits’ and this work relationship with The Information Inn was synonymous with what we do. In the area of building my brand story, Christa effortlessly put all of the pieces together. From start to finish I was extremely pleased with her guidance and level of professionalism throughout. At the end, the story of my brand was told and the brand styling represents truly our vision and what we want our clients to feel and experience. Thank You Christa and look forward to working with you continually. I recommend your services in a heartbeat.”

Shelly-Ann Cooper- The Administrative Puzzle Builder

What Our Clients Are Saying

“Christa is very professional and thorough in her approach to analysing your business idea. After my first consultation, she took me from ‘castle building’ to implementing. Working with her thus far shows me that building my business is more than just hype but charting a way forward for the various stages ahead in my journey.”

Jameel Watch- Attorney-at-Law

What Our Clients Are Saying

“Her attention to detail and focus on high quality is second to none. Her deep understanding of web design and an array of other topics cannot be ignored as she is an invaluable asset in taking your business to another level.”

Bernel Rennie- Socaish Enterprise Ltd.

What Our Clients Are Saying

“When I first heard the term branding, I immediately thought of logos, websites, and colour palettes. Christa, on the other hand, carefully explained that branding entailed far more. As we examined the different subject areas in the Brand Mastery curriculum, it was both eye-opening and exciting. I really appreciated the brainstorming and feedback sessions because they provided a safe space for us to be candid as we confidently shared the challenges we had faced in the past or were confronting to brand our business initiatives. Christa understands the world of business and branding and whether you’re a new business owner, in the process of pivoting your business, or considering rebranding – I would recommend this Brand Mastery Membership to everyone!”

Sally-Entrepreneur

What Our Clients Are Saying

“Informative, refreshing, and inspirational…Her passion for her craft is evident in her approach…She is meticulous, strategic, and optimistic…Ms Laing is knowledgeable in strategic business development and the tools and processes necessary to broaden and scale any business…”

Jenille-Entrepreneur

Let Us Help Your Business Win!

Let us help you create strategies and experiences that will elevate your brand and increase your bottom line.

Maybe you’re now diving into entrepreneurship or you’re in search of a new direction. Maybe you’re ready to play in the big leagues.

We’re here for you and we want to help you create a brand that connects with your audience and achieves your objectives.

Are you ready to take the first step?

SCHEDULE A CALL

Tel: 1-868-739-0104

Email: hello@theinfoinn.com

CONNECT WITH US