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Gain industry insights and learn some of our tips and tricks as we help you navigate the world of business. We understand the need to have access to information that will help you run your business efficiently, form valuable relationships with your ideal clients/customers, and maintain a productive schedule. Our blog was created to help you win.
Branding Mistakes to Avoid
In my experience as a brand consultant, I have observed several branding mistakes that hinder brand growth which makes the journey harder than it needs to be. This blog post will help you identify some branding mistakes you’re probably making and will share tips on how to avoid them in the future.
The Truth About Branding
Branding has become one of the most popular yet most highly misunderstood concepts in business. It seems like everyone is speaking about branding nowadays. But what do we understand about it? This blog post will deconstruct the truth about branding to enable...
Do You Really Need Branding?
Do you need branding? The short answer is yes! I’m not just saying that because I’m a brand consultant. Branding is more important than ever before. It is not just for big startups that have massive budgets. I will say that micro and small entrepreneurs need to...
Think Before You Brand
Branding is one of the most misunderstood concepts in business. Before you brand your business, you need to understand what branding really means. There are six critical things to consider before you brand.
Why Design is not Branding
There are a lot of misconceptions and misinformation about branding. I am observing a trend where brand identity design is being equated to branding. Sure, your logo, colour palette, typography, patterns, and textures are important aspects of your brand. However,...
Why Intentional Branding is a Must
What do people feel when they visit your Instagram page? Is it just a collection of random pictures pulled from all corners of the internet? Or is each post intentionally branded and highly curated to send a well-defined message to your audience? One of the most...
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